The Excellences of Ford Fiesta

JAKARTA, though having the same platform with the Mazda2 products, PT Ford Motor Indonesia (FMI) reveals two excellent features which will brought Fiesta. Both are, the voice command (voice control) and koniktivitas bluetooth.

FMI Marketing Director Davy Tulian explained, although a product of collaboration between Ford and Mazda, Fiesta still comes with several advantages. "Of course we design different car, features that we have offered advantages, such as voice control and Bluetooth connectivity. Also in terms of product positioning, marketing strategies are related.'ll Wait at the launch, many of the benefits is," Davy said the event was interrupted Media Kick Off Fiesta, at Indochine, FX, Senayan, South Jakarta, Friday (11/12).

Fiesta eskterior design was created by the aerodynamic kinetic concepts that can minimize a variety of disorders such as sound, vibration, level of violence, and the efficiency of fuel consumption. Into the cabin, the instrument to apply the concept of easy to use easy to read, fun, and the air conditioning vents and ergonomic.

"For the price, we can not determine how. It would be slightly less than the market leaders (Honda Jazz) but with a more attractive offer," said Davy.

In the national market, the projected attendance hatchbak will be able to shift the dominance of Rangers as Ford's best-selling products today. In addition, ATPM also expand the scope of the market and are trying to work with FMI.

In terms of achievements, Fiesta has been able to sell as many as 500,000 units in the world since its launch in October 2008. In fact, Fiesta able to lead the best-selling car sales during the last eight months in the UK.