Mercedes-Benz Luxury Cars Stay Bestsellers

JAKARTA - In the continued rise of the premium car market, Mercedes-Benz continues to lead with proven market share reached 69 percent.

Based on data reported by PT Mercedes Benz Indonesia (MBI), an increase in luxury car sales in Indonesia in 2009 rose 12 percent compared to last year.

As of September 2009, Mercedes-Benz sales reached 2022 units, up 3 percent over the same period last year, which only reached 1972 units.

Meanwhile, total sales of luxury cars on the 2009 figure is estimated at 4050 units, a sharp increase compared to last year's 2931 units.

Of the total market, Mercedes is a major player with a 69 percent market share. Followed by BMW (21 percent), Lexus (6 percent), Audi (2 percent), Jaguar (1 percent), Volvo (0.8 percent), and the rest various brands.

MBI as a target premium market leader until the end of 2009, sales reached 2800 units in 3000 to 60 per cent share. Meanwhile, increased sales of Mercedes-Benz alone in Indonesia until the end of this year reached 15 percent.

Meanwhile, Mercedes-Benz sales in all retail during the first nine months of this year or 2931 units rose 0.3 percent.

Based on the fact that, MBI dared to target luxury car a total estimate of 4050 the market absorbed the unit. This amount increases compared to last year is just as much as 2931 units. MBI sales target this year until the end of 2800 to 3,000 units.